We Are Pioneers
social post series
The We Are Pioneers series of Instagram posts highlights the ways Perlmutter Cancer Center at NYU Langone Health doctors are leaders in medicine in an instantly readable, visually engaging way that is designed to stop the scroll.
Each post in the series is designed to be visually engaging on it’s own as well as within the instagram grid layout.
The series consists of either a text only post design, or a photo post design of carefully curated images of Perlmutter Cancer Center doctors and surgeons, or more abstract scientific images of my choosing. Strategically paired with the We Are Pioneers identifier, the series strengthens the Perlmutter Cancer Center and NYU Langone Health brand reputation. Posts were accompanied by strong caption copy, the #WeArePioneers hashtag, and a call to action driving traffic to the NYU Langone Health website.