Cravtsman, Inc.
audio visual
Brand identity created for this company that reflects its position as a leader in audio visual technology integration. Cravtsman first came to us in 2017 upon realizing their existing brand was holding back growth. After a deep dive into the business, their clients, and the barriers in their way, we delivered a complete rebrand — including a new name, logo, brand guidelines, and applications across touchpoints. The result: a stronger market presence and more than $1M in annual revenue growth.
As the brand has continued to evolve and expand into the upper tier of their industry, Cravtsman returned for an elevated 2025 business card design — one that reflects their current level of sophistication and leaves a lasting impression with high-end clients.
The original business cards, envelopes, and stationery from the 2017 rebrand remain as a foundation of the brand system, while the new luxury card design showcases how far the business has come.
Services provided: branding and identity, logo creation, creative direction, color palette & typeface choices, style guidelines creation, stationery package creation, as well as other applications.
