Brand identity created for this company that reflects its position as a leader in audio visual technology integration. The client came to be when they realized they were in need of a rebrand, as their existing brand was impeding business growth. It was not well received by customer and was hindering my client’s upscaling efforts.

Diving deeper into the business to understand the brand, the client base, and the current blockers to business growth, I was able to create a more palatable, suitable brand identity, complete with a new name, logo, brand guidelines, and various applications. The result was a significant increase in market penetration and growth of $1M+ in annual revenue.

Services provided: branding and identity, logo creation, creative direction, color palette & typeface choices, style guidelines creation, stationery package creation, as well as other applications.