Comprehensive Stroke Center
Advertising campaign announcing NYU Lutheran’s Stroke Center being the first and only hospital in Brooklyn to earn Comprehensive Stroke Center certification from the Joint Commission. It was launched internally targeting physicians, EMTs, and staff and externally, through referral sources. I was the creative lead on the campaign, from ideation to placement.
Services Provided: creative direction, tagline writing, image selection
Print and digital advertisements were strategically placed in both local mainstream publications and local ethnic Spanish, Russian, Chinese, Arabic and Orthodox Jewish publications, targeting their diverse patient population.
NYU Lutheran’s workforce is as diverse as its patient base, and, because diversity, equity, inclusion, and belonging have always been at the forefront at NYU Lutheran, the campaign strategy also included posting it in print and digital form throughout the institution as posters and slides.
This campaign was awarded the American In-house Design Award by Graphic Design USA.
